Стр.68-69 Unit 8 ГДЗ Вербицкая Forward 10 класс

Read the first paragraph of each letter A–C. Which writer:

1 agrees with Judy Boyle’s article.

2 partially agrees with Judy Boyle’s article.

3 disagrees with Judy Boyle’s article.

Listen and quickly read the letters and try to decide what Judy Boyle wrote about in her article.

Choose the best title for each letter to the editor A–C. There are two titles that you don’t need.

1. More advertising clichés.
2. How advertising helps the economy.
3. Life before advertising.
4. Why advertising is a good thing.
5. How advertising makes us unhappy.

Find these words and phrases in the letters. How would you say them in your language?

Letter A: advertising, TV commercial, slogan, ad-break.

Letter B: ad/advert, advertising, agency.

Letter C: spam, billboard, junk mail, leaflet, poster.

Read the letters again. Are these statements true or false?

1. Ashley Coates believes that, thanks to advertising, there is a bigger range of newspapers and magazines on the market.
2. He suggests that the 1940s were an exciting decade to live in.
3. He thinks that adverts take a lot of their ideas from pop videos.
4. Duncan Grant uses the example of car adverts to show how exciting adverts can be.
5. He suggests that stereotypes in adverts don’t change very quickly.
6. Jean Cox doesn’t believe that people have contact with 3,000 advertising messages each day.
7. She thinks that advertising makes us feel that what we own is never good enough.

Work in groups and answer the questions.

1. Which of the opinions in the letters do you agree with most? Why?
2. What is your favourite billboard/TV advert? Why do you like it?
3. Can you think of any advertising slogans which have entered everyday language?
4. Can you think of any more clichés or stereotypes that are used in adverts?