Стр.30-31 Модуль 2 ГДЗ Starlight Баранова 8 класс

Приведем выдержку из задания из учебника Баранова, Дули, Копылова 8 класс, Просвещение: 2b Buy, buy, buy!
Exposed!
The tricks of the trade
You only wanted some milk and a loaf of bread, so why is your basket overflowing by the time you get to the checkout? Well, the answer lies in the tricks supermarkets use to make you spend more. Let’s grab a trolley and find out some of the secrets behind those sliding doors!
1As you walk into the supermarket, the delicious smell of freshly-baked bread hits you and you immediately start feeling hungry. Then, right by the entrance, you see beautiful displays of fresh and colourful produce, making you feel even hungrier. This is all intentional, because every supermarket knows that hungry customers buy more fruit and vegetables. Also, starting your shopping by selecting healthy, fresh fruit and vegetables may make you feel less guilty about picking up a few extra treats later on.
2 Who can resist a ‘buy one get one free’ deal? Yet, with around one third of the food the world produces going to waste, is that second chocolate cheesecake really necessary? In the same way, ‘3 for ?6’ might sound like a great bargain, but always check how much an item costs individually. You might not be saving very much at all and you’ll have two extra items that you don’t really need.
3 Supermarkets know that customers tend to choose products that are at eye level, so the items on the middle shelves are usually the most expensive ones. Cheaper brands are on high shelves that are hard to reach. So, remember to give your neck a workout and check out what’s on the top shelves.
4 Don’t expect supermarkets to use packaging strategies that make it easy to work out which goods are the cheapest either. It may be easier to grab some pre-packaged apples, but they’re also a lot more expensive than loose ones.
5 Have you ever noticed that just when you’ve learnt where the tomato ketchup is, the shop moves it? Supermarkets love doing this, so that you have to spend time walking up and down the aisles looking for what you want to buy. Then, when you finally arrive at the checkout, there are tempting displays of sweets and magazines to throw into your trolley while you’re waiting in line.
6 If you think all these things are sneaky, look at what supermarkets are planning for the near future! Shops will scan your loyalty card as soon as you walk in and send money-off coupons to your mobile phone as you shop. 3D displays will address you by name and as you’re walking out you might even get an SMS telling you that you’ve forgotten to buy milk!
Vocabulary
Supermarket shopping
1 a) Listen and say.
Supermarket aisle
trolley
checkout
cashier
supermarket sections
customer
pre-packaged food
b) Use words/phrases from Ex. 1a to describe the picture in the text.
2 a) How often do you shop at a supermarket? Do you make a shopping list before you go? Do you stick to it? If not, what extras do you usually buy?
b) What tricks do supermarkets use to tempt us into spending more? Listen and read to find out.
3 Read again and match the subheadings (A-G) to the paragraphs (1-6). There is one extra subheading. Justify your answers.
A BUY NOW, PAY LATER
В WRAPPING IT UP
C SEARCHING THE SHOP
D COOKING UP MORE TRICKS
E TEMPTING YOU WITH SPECIAL OFFERS
F APPEALING TO THE SENSES
G LINE OF SIGHT
Check these words
expose, overflow, the answer lies, grab, sliding doors, freshly-baked bread, the smell hits you, fresh produce, intentional, resist, deal, go to waste, bargain, tempt, tend to, at eye level, brand, give your neck a workout, strategy, pre-packaged, loose, aisle, checkout, ‘empting display, wait in line, sneaky, scan, loyalty card, money-off coupons, address sb by name
4 a) Complete with: sliding, eye, tempting, money-off, environmentally, pre-packaged, wait in, loyalty. Use the phrases to make sentences, as in the example.
1 pre-packed products
2 money-off coupons
3 environmentally friendly
4 loyalty card
5 wait in line
6 sliding doors
7 eye level
8 tempting displays
I prefer to buy loose fruit and vegetables than pre-packaged products.
b) Match the words in bold to their meanings: exhibitions, training, dishonest, planned, good buy, get.
Grammar
Comparisons
5 Read the examples. How do we form the comparative/ superlative forms of adjectives? Find more examples in the text in Ex. 2.
Loose vegetables are cheaper than pre-packaged ones.
That supermarket is the most expensive of all.
This pack isn’t as big as that one.
The bigger the supermarket, the easier it is to get lost.
He spends more and more money every day.
The fruit from my local market is a lot better than the fruit from the supermarket.
These biscuits are by far the best I’ve ever tasted.
6 Put the adjectives in brackets into the correct forms.
1 Organic products are much more expensive than non- organic ones.
2 That’s the biggest supermarket in town.
3 Supermarkets’ own brands can be just as good as well-known brands.
4 The longer customers stay in a supermarket, the more they spend.
5 Summerton Superstore has by far the best quality meat.
6 Prices are getting higher and higher.
7 I think this is one of the best brands of tomato ketchup.
-ing/(to) –infinitive form
7 Complete with –ing form, to-infinitive, or infinitive without to. Find examples in the text. Give one example for each category.
1 avoid, consider, deny, miss, suggest + -ing form
2 make, let + infinitive without to
3 would like, would prefer, would have + to-infinitive
4 enjoy, like/love, prefer, don’t mind, can’t stand, is used to + -ing form
5 too/enough … + to-infinitive
6 ask, agree, hope, expect, refuse, promise + to-infinitive
7 will, may, can, must, would + infinitive without to
8 Put the verbs in brackets into the (to)-infinitive or -ing form. How does each verb differ in meaning?
1 a He forgot to buy lemons.
b He’ll never forget shopping at Camden Market.
2 a They stopped to get coffee from a service station.
b They stopped working to have lunch.
3 a I prefer living on my own.
b I’d prefer to go to the market on my own.
4 a We regret spending so much money on clothes.
b We regret inform you that you failed.
5 a Try cutting down on sweets. You’ll feel better.
b Try stick to a list when you go shopping.
Speaking & Writing
9 Think! What did you learn from the text? How will this information be helpful to you? In three minutes, write a few sentences. Tell your partner or the class.
*Цитирирование части задания со ссылкой на учебник производится исключительно в учебных целях для лучшего понимания разбора решения задания.

1. F — appealing to the senses

2. E — tempting you with special offers

3. G — line of sight

4. B — wrapping it up

5. C — searching the shop

6. D — cooking up more tricks

Extra: A — buy now, pay later

Justification: Paragraph 1 is about smells and fresh produce, so it matches appealing to the senses. Paragraph 2 describes special offers like “buy one get one free”. Paragraph 3 explains that expensive products are placed at eye level. Paragraph 4 is about packaging. Paragraph 5 says supermarkets move products around to make customers search for them. Paragraph 6 describes new tricks for the future.

4a

1. pre-packaged products
2. money-off coupons
3. environmentally friendly
4. loyalty card
5. wait in line
6. sliding doors
7. eye level
8. tempting displays

Example sentences:

• I prefer to buy loose fruit and vegetables than pre-packaged products.
• Supermarkets often send money-off coupons to customers.
• Many people choose environmentally friendly products.
• I always use my loyalty card when I shop.
• We had to wait in line at the checkout.
• The supermarket has automatic sliding doors.
• The most expensive products are usually at eye level.
• There were tempting displays of sweets near the checkout.

4b

1. exhibitions — displays
2. training — workout
3. dishonest — sneaky
4. planned — intentional
5. good buy — bargain
6. get — grab

6

1. Organic products are much more expensive than non-organic ones.
2. That’s the biggest supermarket in town.
3. Supermarkets’ own brands can be just as good as well-known brands.
4. The longer customers stay in a supermarket, the more they spend.
5. Summerton Superstore has by far the best quality meat.
6. Prices are getting higher and higher.
7. I think this is one of the best brands of tomato ketchup.

7

1. -ing form: going — “going to waste”
2. infinitive without to: make — “make you feel”
3. to-infinitive: to spend — “make you spend more”
4. -ing form: walking — “walking up and down the aisles”
5. too/enough + to-infinitive: easy to work out
6. to-infinitive: to buy — “want to buy”
7. infinitive without to: will scan, might get

8

1. He forgot to buy lemons. / He’ll never forget shopping at Camden Market.
2. They stopped to get coffee from a service station. / They stopped working to have lunch.
3. I prefer living on my own. / I’d prefer to go to the market on my own.
4. We regret spending so much money on clothes. / We regret to inform you that you failed.
5. Try cutting down on sweets. You’ll feel better. / Try to stick to a list when you go shopping.

9

I learned that supermarkets use many tricks to make customers spend more. They use smells, special offers, product placement and tempting displays near the checkout. This information will help me shop more carefully and buy only what I really need.